Suryagarh, Jaisalmer, Rajasthan, India - MRS Group
- Suryagarh, Jaisalmer, Rajasthan, India - MRS Group
- Brand & social
- 2020 to 2022
- India
The brief
Suryagarh Jaisalmer, one of MRS Group's heritage properties needed a digital presence that could capture what made each destination special without reducing it to another luxury hotel feed. The brief was to translate their distinctive sense of place, history, hospitality, and quiet luxury into social storytelling, while giving the property its own personality and appeal to a modern traveller.
The insight
Suryagarh, Jaisalmer was selling a feeling of being somewhere else entirely. The challenge was to move beyond the expected language of luxury hospitality, from grand architecture, beautiful rooms, endless sunsets, and capture the quieter details that make Suryagarh memorable. The vastness of the Thar, the rituals, the warmth of Rajasthani hospitality, the stillness, and those little moments you can’t quite recreate once you’re back home. So the social strategy leaned into experience over property. Rather than simply showcasing what Suryagarh has, the content focused on what it feels like to be there by building desire through atmosphere, storytelling and a strong sense of place.
The work
-
Credits: Suryagarh
The result
-
Executed high-profile event activations and campaign launches, achieving earned media coverage in top-tier publications.
Suryagarh Jaisalmer + 2021-2022
What I owned
- Social strategy
- Content direction
- Influencer collaboration
- Digital optimisation