Harley-Davidson India
- Harley-Davidson India
- Social & community
- 2019 to 2020
- India
The brief
The Freedom Stories launch needed to land as culture in a market where Harley-Davidson's identity had been built on a different kind of perception entirely.
The insight
A Covid-time launch needed community proof before press coverage could matter, so the community came first.
The work
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Credits: Autocar India
The result
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10M+ earned impressions
The Freedom Stories · Harley-Davidson India · 2020
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IDMA 2020 Silver
Indian Digital Media Awards · Harley-Davidson India
What I owned
- Social media launch strategy
- Community management
- Content management
- Social Media Escalation
- End-to-End Pre, During, and Post Launch Social Strategy